metal recycles forever
The Metal Recycles Forever logo is part of a behaviour change campaign to help consumers better understand the key role they have to play in keeping metal in the material loop by recycling their empty packaging.
The Metal Recycles Forever logo was created to unify the environmental communication messages of metal packaging in Europe in 2015. The logo is the result of studies and researches among consumers of different European countries, it carries the message of environmental benefits derived from the properties of metals, permanent materials, and it’s spreading throughout Europe through the producers of steel and aluminium packaging.
Italy, among europe, is the country with the vastest diffusion:
500 mln
during 2016
700 mln
during 2017
1000 mln
during 2018
